Meet Mr Shef
Shef
Meet Mr Shef
Chief Savings Chef & Keeper of the Kitchen
Don’t let the stern beard and the piercing stare fool you. Behind that immaculate white toque is the most obsessively fair, relentlessly precise, and secretly kind-hearted IT cost-slayer in New Zealand.
In Mr Shef’s kitchen, nothing is wasted, nothing is over-seasoned, and nothing leaves the pass unless it is perfectly balanced. He has spent two decades mastering the exact “recipes” that turn bloated Azure bills, over-priced MSP contracts, and terrifying “renew-or-die” quotes into elegant, money-saving dishes that businesses actually enjoy eating.
Traditional IT providers hate him. They call him difficult, uncompromising, even ruthless, because every time he walks into a client’s books he finds thousands (sometimes hundreds of thousands) of dollars they were quietly pocketing through fear, inertia, and unnecessary extras. Mr Shef doesn’t shout. He just opens the invoice, raises one eyebrow, and asks calmly: “Do you actually need this much salt?”
Yet every client who sits at his counter leaves smiling. Because Mr Shef only eats when they save. His fee is carved straight from the excess fat he trims away, never from their pocket upfront. Win-win is not a slogan to him; it is the only recipe he will ever serve.
Beneath the tough exterior beats the heart of a chef who believes every business deserves to feel good about its IT spend: lighter, happier, and always in control.
When the kitchen lights go dim and the last bill has been perfectly plated, Mr Shef hangs up his knife, pours himself a flat white, and smiles the smallest, warmest smile you’ve ever seen.
Welcome to his kitchen. Dinner is savings, and it’s on the house until you taste the difference.
Meet Our Talented Team
Our passionate and dedicated team brings together a diverse range of skills and expertise to deliver exceptional results. From creative visionaries to meticulous strategists, we work seamlessly together to meet and exceed our clients’ expectations.
Jane Cooper
CEO
Wade Warren
Director
Esther Howard
CRO
Cameron Williamson
Director
Brooklyn Simmons
Product Manager
Leslie Alexander
Lead Designer
Guy Hawkins
Lead Developer
Jacob Jones
Support
about US
We’re a 100 % Kiwi-owned, New Zealand-based IT cost-optimisation consultancy with a very simple rule:
We only get paid when we save you money.
The idea for Shef came from a reality we saw every single day in this industry:
most businesses in New Zealand are paying far too much for cloud, licensing, internet, backups, and managed services — often 30–70 % more than they need to.
Traditional IT support companies and third-party providers make their money by keeping you dependent, selling fear (“your systems will crash if you don’t renew everything”), layering on unnecessary services, and locking you into long, inflated contracts.
We got tired of watching good Kiwi businesses get overcharged just because they trusted the wrong people.
So we built Shef differently.
No upfront fees
No retainers
No scare tactics
No hidden margins or kickbacks from vendors
We succeed only when you save real money.
If we can’t find and deliver verifiable savings in your IT spend, our service costs you exactly zero.
Everything we do is built on radical honesty and genuine alignment:
Your financial win is literally our only revenue stream.
We take 50 % of the first-year savings we create for you — nothing more, nothing less.
After that, you retain 100% of the ongoing benefit, year after year.
We’re a small, senior team of cloud economists, licensing specialists, and infrastructure negotiators who have spent our careers on both sides of the table — inside global vendors and right here helping New Zealand companies.
We know every trick, every overcharge, and every unnecessary “premium” feature that gets slipped into contracts.
Now we use that knowledge only for you.
Shef is here to replace fear with trust, complexity with clarity, and unnecessary expense with genuine relief.
We’re proud to be Kiwi-owned, Kiwi-operated, and completely on your side.
Ready to stop overpaying and start feeling good about your IT spend again?
Book a free, no-pressure discovery call.
You’ve got nothing to lose — and potentially tens or hundreds of thousands to gain.
Shef – Real savings. Real honesty. Nothing else.
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